CTE-MKT.912.8827110.6.4

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Understand different customer types and how customers make buying decisions.

Related Programs

This CTE standard is part of these programs.
8827110: Marketing Essentials (Specifically in versions: 2024 and beyond)

Related Resources

Vetted resources educators can use to teach the concepts and skills in this CTE standard.

Lesson Plan

Paradise Place Tiki & Grill:

Using the case study, “Paradise Place Tiki & Grill, students will discuss understanding different customer types and how customers make buying decisions. Students will create a customer survey and marketing plan.

Type: Lesson Plan

Text Resource

Case Study: Paradise Place Tiki & Grill:

Using this case study students can discuss, "How do we weigh the benfits of marketing to different target audiences?"

Type: Text Resource

Student Resources

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Parent Resources

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