General Information
Path:
Understand different customer types and how customers make buying decisions.
Related Courses
| Course Number | Course Title |
| 8827110: | Marketing Essentials (Specifically in versions: 2024 and beyond) |
Related Resources
Lesson Plan
| Name | Description |
| Paradise Place Tiki & Grill: | Using the case study, “Paradise Place Tiki & Grill, students will discuss understanding different customer types and how customers make buying decisions. Students will create a customer survey and marketing plan. |
Text Resource
| Name | Description |
| Case Study: Paradise Place Tiki & Grill: | Using this case study students can discuss, "How do we weigh the benfits of marketing to different target audiences?" |