Guilt Trip

Using the case study, Guilt Trip, students will have a better understanding of market segmentation and how it is not only defined by demographics but also lifestyle preferences. They will also have a better understanding of how their own personality types influence their choices as well as their relationships with others, including their friends. Accordingly, this will further facilitate their understanding of how individual personality traits influence travel decisions, particularly where two or more travelers are involved.
Resource ID#: 210737 Type: Lesson Plan
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General Information

Subject(s): English Language Arts, Career and Technical
Grade Level(s): 9, 10, 11, 12
Intended Audience: Educators educators
Suggested Technology: Computer for Presenter, Computers for Students, Internet Connection, Microsoft Office
Instructional Time: 50 Minute(s)
Resource supports reading in content area:Yes
Keywords: CTE, Case Study, Integrated, ELA, Lesson Plan, marketing, hospitality, tourism, management, market, segmentation, lifestyle, itinerary
Instructional Component Type(s): Lesson Plan
Instructional Design Framework(s): Direct Instruction, Cooperative Learning
Resource Collection: CTE Case Studies

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