Ethos, Pathos, and Logos (Part 1): Rhetorical Appeals used in Commercials

This lesson is one of three included in a unit that addresses rhetorical appeals. In lesson one, students will examine ethos, pathos and logos used in advertisements.
Resource ID#: 48567 Type: Lesson Plan
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General Information

Subject(s): English Language Arts
Grade Level(s): 9, 10
Intended Audience: Educators educators
Suggested Technology: Computer for Presenter, Computers for Students, Internet Connection, LCD Projector, Computer Media Player
Instructional Time: 1 Hour(s)
Resource supports reading in content area:Yes
Freely Available: Yes
Keywords: Ethos, pathos, logos, rhetorical appeals
Instructional Component Type(s): Lesson Plan,  Unit/Lesson Sequence,  Worksheet,  Assessment,  Video/Audio/Animation,  Text Resource,  Educational Software / Tool,  Formative Assessment
Resource Collection: CPALMS Lesson Plan Development Initiative

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