Presidential Campaigns: The Psychology of Advertising, Slogans, and Logos

In this lesson, students will learn about the psychology of advertising and emotional appeal. Students will then analyze various presidential campaign slogans and logos to identify their emotional appeal to voters.  
Resource ID#: 199345 Type: Lesson Plan
Rate It!
Feedback?

Please sign in to access this resource

Teacher
Click here to sign in
as a FL public educator

Not a Florida public school educator?

Access this resource
on CPALMS.com

General Information

Subject(s): Social Studies
Grade Level(s): 9, 10, 11, 12
Intended Audience: Educators educators
Suggested Technology: Computer for Presenter, Computers for Students, Interactive Whiteboard, LCD Projector, Microsoft Office
Instructional Time: 1 Hour(s)
Keywords: lesson plan, civics, psychology, presidential campaigns, presidential slogans, presidential campaign logos, central route persuasusion, peripheral route persuasion, elections, behavior, emotional appeal, attitudes, advertising
Instructional Component Type(s): Lesson Plan,  Worksheet,  Presentation/Slideshow
Instructional Design Framework(s): Direct Instruction
Resource Collection: Civics Original teacher resources - Grades 6-12

Aligned Standards

This vetted resource aligns to concepts or skills in these benchmarks.

Related Resources

Other vetted resources related to this resource.