General Information
Path:
Define marketing and its benefits.
Related Courses
| Course Number | Course Title |
| 8827110: | Marketing Essentials (Specifically in versions: 2024 and beyond (current)) |
Related Resources
Lesson Plan
| Name | Description |
| Solving the Lunchroom Madness Conflicts: | Using the case study, "Lunchroom Madness," students will work collaboratively to identify conflicts presented in a case study and brainstorm conflict resolution skills. Students will identify a conflict and then as a small group, think of different resolutions for that conflict. After the students complete the activity, they will have a chance to see all the different ideas for conflict resolution from each group. |
Text Resources
| Name | Description |
| Case Study: How Will the Eagles Get to the Playoffs?: | Using this case study students will answer the question: "How does marketing strategy support outcomes?" |
| Case Study: For Kicks and Giggles: | Using this case study, students can discuss, "How can you turn a hobby podcast into a profitable business venture?" |